Hubbard's Music-n-More has been serving musicians in southern New Mexico since 1979. What started as a career pivot for Pierce "Pops" Hubbard grew into a family-owned store known for quality gear, honest advice, and a genuine love of music.
How It All Started
In 1978, Pierce "Pops" Hubbard was working as an Oil Jobber with Mobil Oil and playing saxophone on the side with local bands. When Mobil Oil pulled out of the area, he lost his job — and that unexpected turn led him to the music business full-time.
In 1979, Pops purchased Melody Music from Mutt and Julie Johnson. Melody Music was a premier local music store located in the old Loretto Shopping Center. That acquisition marked the beginning of what would become Hubbard's Music-n-More.
When Pierce "Pops" Hubbard lost his job with Mobil Oil in 1978, he could have pursued any number of new careers. Instead, he turned his lifelong passion for music into something bigger. Already playing saxophone with local bands around Las Cruces, he saw an opportunity to combine his love of gear with his knowledge of what musicians truly needed. In 1979, he opened the doors of Hubbard's Music-n-More, a small shop built on the belief that honest advice and quality instruments matter more than aggressive sales tactics. That philosophy has carried the store through decades of change in the music industry.
The store has called several locations home over the years, eventually settling at 108 Wyatt Drive for its largest and most complete space yet. Walking through the doors, customers find a carefully curated selection of guitars from Breedlove, Larrivee, Cordoba, Fender, Ibanez, and Schecter, alongside amplifiers from Blackstar and Orange. The drum and percussion section carries well-known brands like Gretsch, Pearl, Mapex, Meinl, Zildjian, and Sabian. Beyond instruments, the store stocks soundboards, microphones, stands, cables, and lighting equipment, making it a true full-service destination for musicians across southern New Mexico.
Family has always been at the heart of the business, and that personal touch extends to every customer who walks through the door. The staff takes pride in answering questions, offering education on gear, and creating a laid-back atmosphere where musicians feel comfortable exploring new equipment. Over the years, the store has hosted events like Hubbfest and built relationships with local studios and players. The goal has never simply been to make a sale, but to support the musical community of Las Cruces and the Southwest. After more than three decades, that commitment remains unchanged.
Key Moments
Pops Hubbard works as an Oil Jobber with Mobil Oil while playing saxophone in various bands across the region.
After Mobil Oil leaves the area, Pops purchases Melody Music from Mutt and Julie Johnson, launching his career in music retail.
Drew Hubbard graduates high school and soon becomes involved in the family business.
Drew Hubbard forms the rock band The Footnotes, pursuing a professional music career alongside the store.
A Family Affair
From the beginning, Hubbard's Music-n-More has been family owned and operated. Drew Hubbard grew up around the store and brought his own musical ambitions into the fold, forming The Footnotes in 1982 and blending real stage experience with day-to-day retail knowledge.
Today the store continues that tradition — a laid-back, welcoming place where musicians of all levels can find quality instruments, expert repairs, and straight-up advice from people who play.
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